DIGITAL NOTES ACADEMY • PROFESSIONAL COURSE

Social Media Marketing Course

Learn how to create social media strategies, manage business profiles, create engaging content, understand campaigns and analyse marketing performance.
Social Media Marketing Course
DIGITAL NOTES ACADEMY Learn • Practice • Build Strategy • Content • Ads • Analytics
01
Practical Training Learn by doing
02
Live Projects Build real skills
03
Career Focused Job & Freelancing
04
Beginner Friendly Start from basics
COURSE OVERVIEW

Build Practical Social Media Marketing Skills

Social media marketing is more than posting photos and videos. Businesses need proper strategy, content planning, audience understanding, campaign management and performance tracking.

At Digital Notes Academy, the course focuses on understanding the complete social media workflow through practical learning and projects.

01
Social Media Strategy Plan platforms, audiences and goals.
02
Content Marketing Create useful and engaging content.
03
Instagram & Facebook Manage professional business profiles.
04
Meta Ads Basics Understand paid social campaigns.
05
Analytics & Reporting Measure and understand performance.
COURSE CURRICULUM

What You Will Learn

A structured learning journey covering important social media marketing concepts and practical skills.

MODULE 01

Social Media Fundamentals

Understand social media marketing, platforms, objectives, audiences and marketing funnels.

MODULE 02

Social Media Strategy

Learn competitor research, positioning, content pillars and campaign planning.

MODULE 03

Instagram Marketing

Learn profile optimisation, reels, stories, hashtags and content planning.

MODULE 04

Facebook Marketing

Understand business pages, organic content, engagement and Facebook marketing basics.

MODULE 05

Content Strategy

Create content calendars, post ideas, reels concepts, captions and CTAs.

MODULE 06

Meta Ads Basics

Understand campaign objectives, audiences, creatives, budgets and leads.

MODULE 07

Analytics & Reporting

Learn reach, engagement, growth, campaign metrics and reporting.

MODULE 08

Social Media Management

Learn scheduling, comments, DMs, community management and workflows.

MODULE 09

Practical Projects

Apply your learning through social media strategy and campaign-based projects.

Digital Marketing Practical Training
LEARN BY DOING

Turn Your Learning Into Practical Skills

Work on activities and projects that help you understand how social media marketing works in real business situations.

✓
Content Planning Create content ideas and structured calendars.
✓
Campaign Planning Understand objectives, audiences and creatives.
✓
Social Media Management Learn professional page management workflows.
✓
Performance Analysis Understand important social media metrics.
TOOLS & PLATFORMS

Platforms You Can Explore

Get familiar with tools and platforms commonly used in modern social media marketing workflows.

IG
Instagram
FB
Facebook
ADS
Meta Ads
CAN
Canva
GA
Analytics
AI
AI Tools
CAREER OPPORTUNITIES

Build Skills For Your Career

Social media marketing skills can be useful for agencies, businesses, brands, startups and freelance projects.

✓ Social Media Manager
✓ Social Media Executive
✓ Content Manager
✓ Digital Marketing Executive
✓ Social Media Strategist
✓ Social Media Freelancer
Digital Marketing Career
DIGITAL NOTES ACADEMY

Start Your Social Media Marketing Journey

Learn strategy, content, social media management, campaigns and analytics with practical training.