Social media marketing is more than posting photos and videos. Businesses need proper strategy, content planning, audience understanding, campaign management and performance tracking.
At Digital Notes Academy, the course focuses on understanding the complete social media workflow through practical learning and projects.
A structured learning journey covering important social media marketing concepts and practical skills.
Understand social media marketing, platforms, objectives, audiences and marketing funnels.
Learn competitor research, positioning, content pillars and campaign planning.
Learn profile optimisation, reels, stories, hashtags and content planning.
Understand business pages, organic content, engagement and Facebook marketing basics.
Create content calendars, post ideas, reels concepts, captions and CTAs.
Understand campaign objectives, audiences, creatives, budgets and leads.
Learn reach, engagement, growth, campaign metrics and reporting.
Learn scheduling, comments, DMs, community management and workflows.
Apply your learning through social media strategy and campaign-based projects.
Work on activities and projects that help you understand how social media marketing works in real business situations.
Get familiar with tools and platforms commonly used in modern social media marketing workflows.
Social media marketing skills can be useful for agencies, businesses, brands, startups and freelance projects.
Learn strategy, content, social media management, campaigns and analytics with practical training.